About Avenew Development

Issam Galadari is the Director and CEO of Ithra Dubai, a leading property development and asset management company in Dubai. Under his leadership, Ithra Dubai has delivered acclaimed projects such as One Za’abeel and the Deira Enrichment Project, enhancing communities across the Emirate. With over three decades of experience, Mr. Galadari has left a significant mark on the real estate industry, serving as Real Estate Director for the Investment Corporation of Dubai (ICD) and CEO of Emaar Properties. He established ICD's real estate portfolio and oversaw the development of Downtown Dubai. In 2015, he was appointed CEO of Ithra Dubai and recently became a Director and Board Member of Nakheel.

Mr. Galadari is also a key figure in Dubai’s hospitality sector as Director of ICD Hospitality and Leisure, overseeing assets like Atlantis Dubai and One & Only Cape Town. He serves as a Director and Board Member of Kerzner International Holdings, Atlantis The Palm Holding Company, and Atlantis The Palm, leading the brand’s expansion through The Royal Atlantis Resort and Residences. In addition to his leadership roles in real estate and hospitality, Mr. Galadari serves as a Director of Adriatic Marinas d.o.o., a prominent yacht marina and waterfront development in Montenegro. He is a Board Member of GMICE and PM Holdings LLC and advises the U.A.E Society of Engineers as well as the Institute of Civil Engineering in the UK. His extensive experience and strategic insight continue to shape the industry, contributing to both local and international developments in real estate, hospitality, and engineering.

Starting her journey as a Board-Certified Banker, our Foundress, Rasha Hassan, discovered her true passion in real estate and quickly ascended the ranks. With nearly two decades of experience in the Banking and Real Estate industries, Rasha has been instrumental in delivering numerous success stories throughout the UAE, working with leading developers such as Emaar, Nakheel, and Dubai Holdings. Her expertise spans Property Sales, Marketing, Customer Service, Contact Center Management, Commercial Sales, Leasing, and Property Management.

Rasha has led some of the most respected real estate advisory firms and international property developers in the region, crafting sales and marketing strategies that drive results. She has played an integral role in planning, designing, and launching major master plans in Dubai, contributing to iconic projects by Emaar, Meraas Dubai Holdings, and Nakheel. Her efforts have generated over AED 200 billion in revenue, solidifying her reputation as a key figure in the industry. Rasha’s leadership has steered many large-scale projects to sales and marketing success, earning recognition at international property exhibitions and roadshows worldwide. From Beijing to London and Moscow, her work has received awards and accolades, highlighting her ability to deliver exceptional results on a global stage.